World Intellectual Property Organization (WIPO)

Overview
CLIENT:World Intellectual Property Organization (WIPO)
AGENCY:Generation Alliance
PROJECT:Brand & Communications Strategy
MY ROLE:Senior Writer & Editor
DATE:2012
SECTOR:Multi-lateral Agency / International Development

The Client

The World Intellectual Property Organization (WIPO) is the leading global forum for the promotion and development of a balanced and effective international intellectual property (IP) system. As a specialized agency of the United Nations, WIPO’s role is to empower governments, businesses and individuals to realize the power of IP as an agent of positive change in the world.

About the Project

In 2012, Generation Alliance (Gen.a) was engaged by WIPO to deliver a new brand and communications strategy aligned with the Organization’s Medium Term Strategic Plan (2010-2015). The project involved a high level of consultation and engagement with internal and external stakeholders including an in-depth audit and assessment of key audiences and communications challenges to gain an understanding of the environment in which WIPO operates.

Website

wipo.int

My Role

As part of my involvement in the project, I was seconded to WIPO’s offices in Geneva for three weeks to work with WIPO’s Communications Division on the development of communications materials to promote the broad range of IP-related services, activities and resources that the Organization offers to both the public and private sectors.

As Gen.a’s Senior Writer and Editor, my involvement in the project also included the following:

  • Stakeholder engagement and consultation (including 40 interviews with key stakeholders around the world)
  • Brand insight and analysis report
  • Input into the brand strategy
  • Key messaging
  • Writing and editing of communications materials
  • High-level strategic communications strategy and plan
  • Account service / project management
Freelance Writer World Intellectual Property Organization Logo