|CLIENT:||World Intellectual Property Organization (WIPO)|
|PROJECT:||Brand & Communications Strategy|
|MY ROLE:||Senior Writer & Editor|
|SECTOR:||Multi-lateral Agency / International Development|
The World Intellectual Property Organization (WIPO) is the leading global forum for the promotion and development of a balanced and effective international intellectual property (IP) system. As a specialized agency of the United Nations, WIPO’s role is to empower governments, businesses and individuals to realize the power of IP as an agent of positive change in the world.
In 2012, Generation Alliance (Gen.a) was engaged by WIPO to deliver a new brand and communications strategy aligned with the Organization’s Medium Term Strategic Plan (2010-2015). The project involved a high level of consultation and engagement with internal and external stakeholders including an in-depth audit and assessment of key audiences and communications challenges to gain an understanding of the environment in which WIPO operates.
As part of my involvement in the project, I was seconded to WIPO’s offices in Geneva for three weeks to work with WIPO’s Communications Division on the development of communications materials to promote the broad range of IP-related services, activities and resources that the Organization offers to both the public and private sectors.
As Gen.a’s Senior Writer and Editor, my involvement in the project also included the following: