Zanzibar Exotic Originals

The Client

As the gateway to East Africa and one of the world’s first trading ports, Zanzibar has captured the imagination of visitors from around the globe for hundreds of years.

Today, the country’s rich history and heritage, exotic culture and thriving tourism industry attracts people from around the world in search of adventure, unique experiences and business opportunities.

And for Zanzibaris, the country’s spice industry has been vital to the country’s local economy and national identity – symbolising the mystique of the ages, the essence of village life and Zanzibar’s trading heritage.

My Role

As Gen.a’s Senior Writer and Editor, my role in the project was to oversee the development of marketing communications materials to support the launch of the new Zanzibar Exotic Originals brand. This included:

• Storyline development, writing and editing of a 24-page brand book
• Editing of a supporting ITC brochure
• Research to support storyline development for brand book
• Liaison with Gen.a design team
• Liaison with key stakeholders at the ITC.

About the Project

In 2012, Gen.a was engaged to develop a sectoral brand strategy for Zanzibar’s largest export industry – cloves. The project was a joint initiative of the International Trade Centre (ITC) with the World Intellectual Property Organization (WIPO).

The resulting brand strategy aims to strengthen the position of Zanzibar cloves through strong and effective branding, something which is key to not only engaging people about the benefits of the product but also positioning Zanzibar as a place to live, work, visit and invest.

Zanzibar Exotic Originals was launched in 2015 with new premium branded packaging and promotional materials created by Gen.a including a brochure celebrating Zanzibar’s history, spice story, tourism experience and investment potential.

For more information about the project, read the ITC news page here.

Website

zanzibarexoticoriginals.com