ALBURY AIRPORT

OVERVIEW

  
    CLIENT:
    Albury City Council 
  
    AGENCY:
    Citizen Group
  
    PROJECT:
    Albury Airport – Brand strategy 
  
    MY ROLE:
    Communications Strategist
  
    DATE:
    2016
  
    SECTOR:
    Local council / aviation

THE CLIENT

Owned and operated by Albury City Council, Albury Airport plays a major role within the local area to service business, tourism and events. In 2016, the Airport recognised that it needed to take a proactive approach to promoting air travel to and within the local region to grow passenger numbers and secure the Airport’s future.

Citizen Group was appointed to develop the new brand positioning and identity for the Airport addressing both B2B and B2C audiences.

MY ROLE

Working as part of the creative team with Citizen Group, my role included:

Brand audit and review of research insights
Stakeholder consultation
Brand strategy
Key messaging