BACK STORY
All that time, all those people, all those meetings, all those strategies and good intentions … ending up as just words on a page that nobody reads. I know, I’ve been in your shoes trying to accommodate everyone’s agenda, second-guessing the audience, and squeezing too much in. It never ends well.
Years of being in the thick of managing brand and marketing teams has given me the experience in what not to do. And removing myself has given me the ability to see what’s important: to you, your business, and your audience so you don’t waste time, money – or words.
ABOUT
My job is to help people and organisations, (both big and small), tell their story better.
Across my career, I’ve worked as a senior writer and editor, communications director, content strategist, brand marketing manager, content producer and television host. Now I describe myself more as a ‘brand storyteller and corporate journalist’. I specialise in long-form writing and verbal asset development – turning brand strategies into content. But what really makes me tick is fuelling my curiosity about business and how the world works through people’s stories. I’d love to hear yours.
TESTIMONIALS
Kris is that rare combination of communications all-rounder who can turn bitsy, complex and technical subject matter into engaging and meaningful content. I originally approached Kris, on behalf of DFAT, to improve a complex report on the Caribbean cruise line industry due to her reputation for professionalism and delivering long-form content. I was blown away by her approachable nature, panache for interviewing, enthusiasm for learning and love of people. She was so easy to work with that I invited her to work with me on several other projects, including a major partnership with Westpac, impact investing and business building in the Pacific. Kris’s broad experience speaks for itself and her products really are of exceptional quality.
Fiona Dechinaux
Senior Change Consultant
Kris is a true communications all-rounder. She is a gifted and versatile writer who can expertly deliver on anything from short, engaging brand assets to complex long form reports and articles.
She has an outstanding ability to digest, understand and clearly communicate technical information across multiple sectors and fields.
Kris has a strong journalistic instinct with impeccable interviewing skills and a knack for finding the best angles and insights whatever the story.
In addition to her credentials as a writer, Kris is highly organised, professional and an absolute pleasure to work with.
Elizabeth Gain
Brand Development & Communications Manager, Asia Pacific, Virgin Management
I had the pleasure of working with Kris at Peppers Retreats, Resorts & Hotels for three years.
What is so unique about Kris is the rare combination of skills she possesses – incredibly smart and insightful, she is not only able to understand the most complex business situations but can present them in an easily understandable way for different audiences.
She combines this with her refreshing creativity, a beautiful gift for writing and a rare ability to create environments where people feel they can tell and share their stories. She’s a real gem!
I hope I will have the pleasure of working with Kris again in the future.
Nikou Azimzadeh
Luxury Lifestyle Brand Marketer