PACIFIC ISLANDS TRADE & INVEST

OVERVIEW

THE CLIENT

Pacific Islands Trade & Invest is the international trade and investment promotion arm of the Pacific Islands Forum Secretariat.

With offices in New Zealand, Australia, China, Japan and Switzerland, Pacific Islands Trade & Invest is responsible for promoting trade and investment to further economic growth in the region.

ABOUT THE PROJECT

In 2009, Generation Alliance (Gen.a) was contracted to develop a cohesive brand and communications strategy for Pacific Islands Trade & Invest to support the organisation’s mandate to create business opportunities between Pacific Island countries and their trading partners.

The project included the development of a strategic communications plan, re-naming and brand identity, concept development and design of marketing collateral, and recommendations for a new website and digital marketing strategy. We were then further engaged to write and design their annual report for the years between 2010-2013.

MY ROLE

As part of the strategy team and the Senior Writer and Editor at Gen.a, my involvement in the project included:

• Input into the brand strategy and communications plan

• Brand narrative / storyline development for marketing collateral and Reports

• Website content – writing and liaison with web developers

• Management of the Annual Report process (2010-2013) – liaising with the Trade Commissioners in each office, content planning, writing, editing, image sourcing and liaison with Gen.a’s design team

• Case study development – writing, researching and liaison with trade commissioners

• Account service / project management