|CLIENT:||Pacific Islands Trade & Invest|
|PROJECT:||Brand Strategy, Content Development, Annual Report Writing & Production.|
|MY ROLE:||Senior Writer & Editor|
|SECTOR:||International Trade & Development|
Pacific Islands Trade & Invest is the international trade and investment promotion arm of the Pacific Islands Forum Secretariat.
With offices in New Zealand, Australia, China, Japan and Switzerland, Pacific Islands Trade & Invest is responsible for promoting trade and investment to further economic growth in the region.
In 2009, Generation Alliance (Gen.a) was contracted to develop a cohesive brand and communications strategy for Pacific Islands Trade & Invest to support the organisation’s mandate to create business opportunities between Pacific Island countries and their trading partners.
The project included the development of a strategic communications plan, re-naming and brand identity, concept development and design of marketing collateral, and recommendations for a new website and digital marketing strategy. We were then further engaged to write and design their annual report for the years between 2010-2013.
As part of the strategy team and the Senior Writer and Editor at Gen.a, my involvement in the project included: