WHITE PAPER

OVERVIEW

ABOUT THE PROJECT

In May 2013, Generation Alliance (Gen.a) launched White Paper magazine in partnership with the Global Compact Network Australia.

Born out of a belief in the power of creative thinking, great design and storytelling to inspire and activate change, White Paper magazine was inspired by the passionate people Gen.a had met through its work who believe in creating positive impact for organisations, communities and the people within them.

Dedicated to the theme of ‘Citizenship’, the magazine explored perspectives on business and brand within the context of corporate social responsibility. The issue featured interviews and articles from world-renowned business leaders including: Executive Director of the United Nations Global Compact, Georg Kell; Under Secretary-General for Humanitarian Affairs and Emergency Relief Coordinator, Baroness Valerie Amos; Global Head of Citizenship at KPMG International, Lord Michael Hastings of Scarisbrick; and former CEO of Fairtrade International, Rob Cameron.

MY ROLE

As Communications Director at Gen.a and editor-in-chief of the publication, my role included:

• Content planning and research

• Commissioning, briefing and editing articles by contributing authors

• Interviewing experts and writing related articles

• Writing editorial features

• Image sourcing

• Liaising with the in-house design team

WEBSITE

• generationalliance.com/whitepaper/

ARTICLES

• Shared Value – Business, Brand & Citizenship

• In conversation with Lord Michael Hastings

• In conversation with Rob Cameron

• Dinner with Jim Haynes

• The Changing Face of Hunger

• Beyond the Boardroom – Diversity in the Workplace